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Interview of ILLUS at GILE- “Good Light for the World” Lights Up the Chinese Market
From June 9 to 12, the 29th Guangzhou International Lighting Exhibition (GILE) was held at the China Import and Export Fair Complex in Guangzhou. The exhibition gathered global lighting experts, and Illus Lighting stood out with our unique charm and innovative strength, which attracted wide attention. China Brand Network had the honor to interview Ahmad Eltom, General Manager of Illus Lighting and Ms. Jiang, Marketing&Sales Head, who shared the excellent performance of Illus at GILE and its strategic expansion in the Chinese market.
Participating in GILE and entering the Chinese market
In a conversation with Ahmad Eltom, General Manager of Illus, he explains why Illus chose to participate in GILE and enter the Chinese market." GILE is one of the largest and most influential lighting exhibitions in the world. It provides us with an excellent opportunity to showcase our latest products and technologies while interacting with industry experts to learn about the latest market needs and trends," he said.
"Entering the Chinese market is an important part of Illus' global strategy. Our goal is to enhance people's life experience through lighting and to become a respected international brand. Over the past decade, Illus showrooms have opened in Spain, China, Saudi Arabia, Dubai, Kuwait, Qatar, Oman, and we have established an architecture office for our group in Egypt. We are confident that our high-quality products will be well received by Chinese consumers, bringing them a better lighting experience," said Mr. Eltom.
Smart Lighting Trends and Market Expansion
Mr. Eltom also highlighted the rise of the smart lighting trend." One of the most exciting trends this year is smart lighting. Technology is revolutionizing the way we light our homes and businesses, making lighting more convenient and efficient. Additionally, advances in energy efficient lighting technology are impressive, with new products that are both powerful and environmentally friendly."
At GILE, Illus showcased several products with high CRI, flicker-free technology and anti-glare features. These innovations not only improve visual comfort but also protect eye health, reflecting Illus' continuous progress in lighting technology and user experience.
Exhibition Spectacular and Layout
Ms. Jiang began by describing the lively atmosphere of the show, which coincided with the Dragon Boat Festival and the National College Entrance Examination." The popularity of GILE this year is closely related to our novel, youthful booth design and market positioning," she explained." As an international brand, we carefully choose specialized fairs like Frankfurt, Dubai and the Hong Kong Lighting Fair (Autumn Edition). GILE, as an important industry event, attracts a large number of professionals looking for new lighting solutions, which is a perfect match for Illus' positioning."
Strategies for entering the Chinese market
Since Illus opened the first boutique in October 2023 in Zhongshan, the brand has made significant progress in the Chinese market. The opening of the Starlight Alliance flagship store marks the initial completion of Illus' market layout. This debut at GILE provides an excellent opportunity for Illus to demonstrate its brand strength and expand its influence in China. Ms. Jiang expressed her hope that more people will get to know Illus and experience its high-quality lighting products through the exhibition. She also introduced the Illus Lighting Club, which encourages innovative designers to participate in product development.
Illus works with three main types of partners: brand agents, wholesalers/distributors, and project clients such as design firms, remodeling companies, contractors and conglomerates." We have strict requirements for our partners," Ms. Jiang emphasizes." We look for partners with professional lighting experience, extensive resources and a wide range of channels. In addition, they must be consistent with Illus' brand positioning and meet the appropriate standards in terms of design, product layout and showroom size.
ILLUS philosophy and R&D strength
Ms. Jiang shared the company's philosophy, "International Brand - Providing Good Light to the World." Headquartered in Saudi Arabia, Illus provides high-quality lighting solutions globally across architectural, domestic, and commercial spaces. With a strong R&D team and a strict quality assurance system, Illus ensures that the products meet international standards in terms of chip, light source, and reflector quality. As one of the pioneers in advocating strobe-free, anti-glare, and high-color rendering technologies, Illus is committed to creating harmonious light environments that meet users' needs for convenience, emotional guidance and health.
Conclusion
To conclude, Illus is committed to continuous innovation and providing smarter, greener and healthier lighting solutions for users around the world. As an international brand, Illus is steadily advancing in the Chinese market, upholding the concept of "Providing the world with good light". We look forward to Illus creating more brilliance in the Chinese market and making greater contributions to the global lighting industry.
