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ILLUS Lights Up Guangzhou's First International Light Festival
The first Guangzhou International Light Festival was held from September 26 to October 15, 2011 at Huacheng Square. The tour line from south to north is nearly 2 kilometers long, and it takes about 30 minutes on foot to view. The main viewing programs include the Tree of Life - large-scale light sculpture, museums, libraries and theaters façade projection show, the Children's Palace hand shadow and sand painting show, lantern wall, trees in the water, sea of light, ancient lamps and lanterns exhibition, the four beasts of the drum lamps, animal modeling lamps and lanterns, and other more than 20 kinds of light art performances and sketches.
As one of the strong supports of the 12th Five-Year Plan to develop the country's culture, the festival not only embodied the traditional Chinese culture, but also demonstrated Guangzhou's distinctive regional culture, which successfully enhanced the city's popularity and the citizens' sense of pride. In this light festival, Illus demonstrated its excellent project capability and brought a visual feast to Guangzhou.
Illus' core project competencies
Innovative Design Concept
The design concept of the festival is "A thousand flowers bloom at night, and the lights go out", with a unified theme linking all venues. Under the guidance of this design concept, Illus perfectly integrates traditional Chinese imagery, Guangzhou elements and modern means, such as the four mythical beasts, ancient lanterns, and Lingnan's unique kapok and banyan trees, etc., and combines shadow puppets, hand shadows, lantern riddles and other popular forms of viewing and amusement, as well as popular sand paintings, animation images and other means to create a unique and unique light festival. Combined with the popular forms of viewing and amusement such as shadow puppets, hand puppets, lantern riddles and other popular means such as sand paintings and animation images, the festival creates a unique light festival with cultural connotations.
Intelligent Lighting Technology
Illus uses a lot of intelligent lighting equipment such as multimedia digital computer lights, projection lights, laser lights and other intelligent lighting equipment in the festival. These devices not only provide revolutionary tools for artistic creation, but also expand the creative space, making the light show more diverse and vivid. Through these technologies, Illus realizes innovative light art forms such as the dynamic light sculpture of the Tree of Life, the façade projection show of the museum and library, as well as the sand painting and hand shadow show, which greatly enhances the shocking power and interactivity of the viewing experience.
Emphasis on interaction and participation
Illus pays special attention to the fun and interactive design of the light festival, such as the interactive ground projection and hand shadow performance, to guide the audience to actively participate and become part of the show. The audience is not only an appreciator of the light show, but also a participant in it. This design greatly enriches the interactive experience between the audience and the light and shadow, and enhances the attractiveness and infectious force of the light festival.
Design for local conditions
Illus took into full consideration the existing conditions of Huacheng Plaza's building façade, garden paths, and water features, and set up installations in the form of projections, corridors displaying ancient lamps, and plants in the water. Through this site-specific design, light is organically combined with architecture and landscape to create a harmonious and unified visual effect, making the light festival not only a festival but also a part of the cityscape.
What has been achieved
During the 20 days of its opening, the Flower City Plaza of the New Central Axis, the host venue of the Festival of Lights, received a total of about 5 million visitors, which strongly boosted the tourism economy of Guangzhou. The Festival of Lights promoted the nighttime activities of tourists and citizens, and was well received by the general public, the government and media from all walks of life. Through Illus' excellent design and technical support, the Guangzhou International Light Festival not only enhanced the city's popularity, but also brought unprecedented visual enjoyment and cultural pride to the citizens.
Conclusion
As an international lighting solution expert, Illus demonstrated our strong project capability and innovative spirit in this light festival, bringing an unparalleled light feast to Guangzhou. In the future, Illus will continue to dedicate ourself to providing top-notch lighting solutions for cities around the world, lighting up the night sky of more cities with the art of light and shadow.
